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9 WARWICK ROAD, KENILWORTH CV8 1HD, United Kingdom
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Swatch Watches

Authorised retailer for Swatch Watches.

About Swatch Watches

Swatch began in the early 1980s under the leadership of the CEO of ETA SA, Ernst Thomke. The brand started with only a small team of engineers, led by Elmar Mock and Jacques Müller. Thomke also hired a marketing consultant, Franz Sprecher, to give the project an outsiders consideration. The project is a timepiece in plastic, that would offer a fashionable look too. The original plan for Swatch was to re-capture the entry-level market share that had been lost by Swiss manufacturers during the quartz crisis. They were looking to regain the market back from Japanese companies that had grown through the ’60s and ’70s, such as Seiko and Citizen. They also aimed to re-popularize the analogue watch, at a time that digital pieces were becoming more and more popular themselves. Following the success of the brand, in 1985, a Lebanese entrepreneur, Nicolas G. Hayek, alongside a group of Swiss investors, took over the majority shareholding of Swatch. This newly consolidated group was named Societe Suisse de Microelectronique et d’Horologerie, or SMH. Hayek became the chairman of the board of directors, and CEO in 1986, and later went on to rename the company to Swatch Group, the company we know today. This was a fantastic combination for the brand, combining marketing and manufacturing expertise to bring Switzerland back in to the market as a major player in the world of watches. Swatch developed and used innovative synthetic materials for the watch-cases, as well as a new ultra-sonic welding process and assembly technology. This is a brand that have not stopped changing and innovating to improve their product, and still remain one of the most popular, and well known brands around the world.

About Swatch Watches
Special Collections
Discover special and limited edition models from Swatch.
Big Bold
A collection inspired by bold ideas, designed for even bolder personalities.
SwatchPAY!
It's like a tiny virtual payment card inside of your watch.
Originals
Explore our original Swatch collections to find unique design watches.
New Gent
Modern, adventurous design for both men & women.
Skin
Ultra-thin designs and minimalist allure, with select models featuring bio- sourced cases.
Filter Results
Active Filters
1 to 60 of 217 results (4 pages)
NEW
Swatch BY THE BONFIRE Chronograph (43mm) Black Dial / Khaki Textile Strap YVB416
Swatch YVB416
BY THE BONFIRE Chronograph (43mm) Black Dial / Khaki Textile Strap
In stock
£230.00
NEW
Swatch FROSTBLOOM (47mm) Black & Blue Dial / Stainless Steel Bracelet SB07S116G
Swatch SB07S116G
FROSTBLOOM (47mm) Black & Blue Dial / Stainless Steel Bracelet
In stock
£190.00
NEW
Swatch x The Simpsons SWEET EMBRACE (41mm) Simpsons-Printed Dial / Red Silicone Strap SO29Z120
Swatch SO29Z120
x The Simpsons SWEET EMBRACE (41mm) Simpsons-Printed Dial / Red Silicone Strap
In stock
£96.00
NEW
Swatch x The Simpsons BEST. MOM. EVER. (34mm) Marge-Printed Dial / Simpsons-Printed Silicone Strap SO28Z116
Swatch SO28Z116
x The Simpsons BEST. MOM. EVER. (34mm) Marge-Printed Dial / Simpsons-Printed Silicone Strap
In stock
£86.00
NEW
Swatch DRAGON IN WIND PAY! (41mm) Black Patterned Dial / Black Silicone Strap SO29Z137-5300
Swatch SO29Z137-5300
DRAGON IN WIND PAY! (41mm) Black Patterned Dial / Black Silicone Strap
In stock
£96.00
NEW
Swatch x The Simpsons ANGEL BART (34mm) Simpsons-Printed Dial / Blue Patterned Silicone Strap SO28Z115
Swatch SO28Z115
x The Simpsons ANGEL BART (34mm) Simpsons-Printed Dial / Blue Patterned Silicone Strap
In stock
£86.00
NEW
Swatch SUNBAKED SANDSTONE (38mm) Beige Dial / Beige Textile Strap SYXM100
Swatch SYXM100
SUNBAKED SANDSTONE (38mm) Beige Dial / Beige Textile Strap
In stock
£185.00
NEW
Swatch DRAGON IN WAVES (34mm) Blue Patterned Dial / Blue Patterned Silicone Strap SO28Z125
Swatch SO28Z125
DRAGON IN WAVES (34mm) Blue Patterned Dial / Blue Patterned Silicone Strap
In stock
£73.00
NEW
Swatch DRAGON IN CLOUD (47mm) Silver Patterned Dial / Patterned Silicone Strap SB05Z102
Swatch SB05Z102
DRAGON IN CLOUD (47mm) Silver Patterned Dial / Patterned Silicone Strap
In stock
£110.00
NEW
Swatch SPLASH DANCE (42mm) Blue Dial / Stainless Steel Bracelet SS07S143G
Swatch SS07S143G
SPLASH DANCE (42mm) Blue Dial / Stainless Steel Bracelet
In stock
£190.00
NEW
Swatch WHAT IF...SKY? (41.8mm) Blue Dial / Blue Bio-Sourced Strap SO34S700
Swatch SO34S700
WHAT IF...SKY? (41.8mm) Blue Dial / Blue Bio-Sourced Strap
In stock
£96.00
NEW
Swatch TRENDY LINES AT NIGHT (34mm) Blue Dial / Blue Silicone Strap SO28I700
Swatch SO28I700
TRENDY LINES AT NIGHT (34mm) Blue Dial / Blue Silicone Strap
In stock
£67.00
Swatch Confidence 51 Silver Dial / Black Rubber Strap SY23S413
Swatch SY23S413
Confidence 51 Silver Dial / Black Rubber Strap
In stock
£211.00
NEW
Swatch INDIGO GLOW (47mm) Blue Dial / Blue Bio-Sourced Strap SB05N113
Swatch SB05N113
INDIGO GLOW (47mm) Blue Dial / Blue Bio-Sourced Strap
In stock
£100.00
NEW
Swatch WHAT IF...ROSE? (41.8mm) Pink Dial / Pink Bio-Sourced Strap SO34P700
Swatch SO34P700
WHAT IF...ROSE? (41.8mm) Pink Dial / Pink Bio-Sourced Strap
In stock
£96.00
NEW
Swatch PRIMARLY BLUE (42mm) Blue and Orange Chronograph Dial / Blue Silicone Strap SUSN419
Swatch SUSN419
PRIMARLY BLUE (42mm) Blue and Orange Chronograph Dial / Blue Silicone Strap
In stock
£115.00
NEW
Swatch WHAT IF...MINT? (41.8mm) Mint Green Dial / Mint Green Bio-Sourced Strap SO34G701
Swatch SO34G701
WHAT IF...MINT? (41.8mm) Mint Green Dial / Mint Green Bio-Sourced Strap
In stock
£96.00
NEW
Swatch DASHING SLATE (42mm) Gold Glitter Dial / Black Stainless Steel Bracelet SS07B109G
Swatch SS07B109G
DASHING SLATE (42mm) Gold Glitter Dial / Black Stainless Steel Bracelet
In stock
£210.00
NEW
Swatch RADIANTLY TEAL (34mm) Blue Dial / Teal Silicone Strap SS08N114
Swatch SS08N114
RADIANTLY TEAL (34mm) Blue Dial / Teal Silicone Strap
In stock
£106.00
NEW
Swatch PRIMARILY GREEN (42mm) Green Chronograph Dial / Green Silicone Strap SUSG407
Swatch SUSG407
PRIMARILY GREEN (42mm) Green Chronograph Dial / Green Silicone Strap
In stock
£115.00
NEW
Swatch MIDNIGHT MODE (47mm) Red Dial / Black Bio-Sourced Strap SB05B111
Swatch SB05B111
MIDNIGHT MODE (47mm) Red Dial / Black Bio-Sourced Strap
In stock
£100.00
NEW
Swatch POWDER PLUM (25mm) Purple Dial / Light Blue Silicone Strap LL126
Swatch LL126
POWDER PLUM (25mm) Purple Dial / Light Blue Silicone Strap
In stock
£62.00
NEW
Swatch THE GOLD WITHIN YOU (25mm) Blue Dial / White Silicone Strap LE108
Swatch LE108
THE GOLD WITHIN YOU (25mm) Blue Dial / White Silicone Strap
In stock
£62.00
NEW
Swatch TRENDY LINES IN SIENNA (34mm) Orange Dial / Orange Silicone Strap SO28O703
Swatch SO28O703
TRENDY LINES IN SIENNA (34mm) Orange Dial / Orange Silicone Strap
In stock
£67.00
NEW
Swatch TRENDY LINES IN THE SKY PAY! (34mm) Blue Dial / Blue Silicone Strap SO28S104-5300
Swatch SO28S104-5300
TRENDY LINES IN THE SKY PAY! (34mm) Blue Dial / Blue Silicone Strap
In stock
£77.00
NEW
Swatch WHAT IF...LEMON? (41.8mm) Yellow Dial / Yellow Bio-Sourced Strap SO34J700
Swatch SO34J700
WHAT IF...LEMON? (41.8mm) Yellow Dial / Yellow Bio-Sourced Strap
In stock
£96.00
NEW
Swatch DARK DUALITY (41mm) Teal Dial / Brown Bio-Sourced Strap SO29C100
Swatch SO29C100
DARK DUALITY (41mm) Teal Dial / Brown Bio-Sourced Strap
In stock
£77.00
NEW
Swatch TRENDY LINES IN THE SKY (34mm) Blue Dial / Blue Silicone Strap SO28S704
Swatch SO28S704
TRENDY LINES IN THE SKY (34mm) Blue Dial / Blue Silicone Strap
In stock
£67.00
NEW
Swatch PRIMARLY RED (42mm) Red and Blue Chronograph Dial / Red Silicone Strap SUSR407
Swatch SUSR407
PRIMARLY RED (42mm) Red and Blue Chronograph Dial / Red Silicone Strap
In stock
£115.00
NEW
Swatch CRUSHING ORANGE (47mm) Orange Brown / Orange Silicone Strap SB05O102
Swatch SB05O102
CRUSHING ORANGE (47mm) Orange Brown / Orange Silicone Strap
In stock
£100.00
NEW
Swatch VIEW FROM A MESA (25mm) Blue Dial / Orange Silicone Strap LO116
Swatch LO116
VIEW FROM A MESA (25mm) Blue Dial / Orange Silicone Strap
In stock
£62.00
NEW
Swatch RADIANTLY PINK (34mm) Pink Dial / Pink Silicone Strap SS08P110
Swatch SS08P110
RADIANTLY PINK (34mm) Pink Dial / Pink Silicone Strap
In stock
£106.00
Swatch CHECKPOINT YELLOW | Big Bold Chrono | Black/Yellow Silicone Strap | Black Dial SB02B403
Swatch SB02B403
CHECKPOINT YELLOW | Big Bold Chrono | Black/Yellow Silicone Strap | Black Dial
In stock
£133.00
NEW
Swatch BERRY HARMONIOUS (41mm) Purple Dial / Pink Silicone Strap SO29P102
Swatch SO29P102
BERRY HARMONIOUS (41mm) Purple Dial / Pink Silicone Strap
In stock
£77.00
Swatch | New Irony Chrono | Blue Grid Watch | YVS454
Swatch YVS454
| New Irony Chrono | Blue Grid Watch |
In stock
£175.00
Swatch x The Simpsons SECONDS OF SWEETNESS (41mm) Donut-Printed Dial / Frosting-Printed Silicone Strap SO29Z134
Swatch SO29Z134
x The Simpsons SECONDS OF SWEETNESS (41mm) Donut-Printed Dial / Frosting-Printed Silicone Strap
In stock
£96.00
Swatch CLEARLY GENT Transparent Dial Silicone Strap SO28K100-S06
Swatch SO28K100-S06
CLEARLY GENT Transparent Dial Silicone Strap
In stock
£72.00
Swatch IN THE BLACK (43mm) Black Dial / Gold-Tone Stainless Steel Bracelet YVG418G
Swatch YVG418G
IN THE BLACK (43mm) Black Dial / Gold-Tone Stainless Steel Bracelet
In stock
£235.00
Swatch Big Bold Irony DARK IRONY Stainless Steel (47mm) Black Skeleton Dial / Black Rubber SB07S105
Swatch SB07S105
Big Bold Irony DARK IRONY Stainless Steel (47mm) Black Skeleton Dial / Black Rubber
In stock
£170.00
Swatch Big Bold Bioceramic Colours of Nature Arctic SB03N102
Swatch SB03N102
Big Bold Bioceramic Colours of Nature Arctic
In stock
£123.00
Swatch | New Gent | Blue Rebel Watch | SO29N704
Swatch SO29N704
| New Gent | Blue Rebel Watch |
In stock
£77.00
Swatch | Skin Irony 42 | Skinnavy Watch | SS07S102
Swatch SS07S102
| Skin Irony 42 | Skinnavy Watch |
In stock
£152.00 £129.20
Swatch Bioceramic What If... Black (33.25mm) White Dial / Black Strap SO34B700
Swatch SO34B700
Bioceramic What If... Black (33.25mm) White Dial / Black Strap
In stock
£96.00
Swatch x The Simpsons WONDROUS WINTER WONDERLAND (41mm) Simpson-Printed Dial / Red Printed Silicone Strap SUOZ361
Swatch SUOZ361
x The Simpsons WONDROUS WINTER WONDERLAND (41mm) Simpson-Printed Dial / Red Printed Silicone Strap
In stock
£91.00
Swatch CLEARLY BOLD Quartz Skeleton Dial SB01K100
Swatch SB01K100
CLEARLY BOLD Quartz Skeleton Dial
In stock
£101.00
Swatch | Original Gent | Once Again Watch | GB743-S26
Swatch GB743-S26
| Original Gent | Once Again Watch |
In stock
£53.00
Swatch RINSE REPEAT | 34mm Navy Blue Dial | Navy Blue Silicone Strap GE725
Swatch GE725
RINSE REPEAT | 34mm Navy Blue Dial | Navy Blue Silicone Strap
In stock
£67.00
Swatch Dark Blue Irony Black Dial / Stainless Steel Bracelet YVS507G
Swatch YVS507G
Dark Blue Irony Black Dial / Stainless Steel Bracelet
In stock
£185.00
SALE
Swatch MoMA | GIRL BY ROY LICHTENSTEIN, THE WATCH SUOZ352
Swatch SUOZ352
MoMA | GIRL BY ROY LICHTENSTEIN, THE WATCH
In stock
£91.00 £69.00
Swatch Big Bold Irony MINT TRIM Stainless Steel (47mm) Turquoise Skeleton Dial / Turquoise Rubber SB07S111
Swatch SB07S111
Big Bold Irony MINT TRIM Stainless Steel (47mm) Turquoise Skeleton Dial / Turquoise Rubber
In stock
£170.00
Swatch GOHAN x Swatch Dragon Ball Z Watch SUOZ345
Swatch SUOZ345
GOHAN x Swatch Dragon Ball Z Watch
In stock
£87.00
Swatch Bioceramic What If... Green (33.25mm) White Dial / Green Strap SO34G700
Swatch SO34G700
Bioceramic What If... Green (33.25mm) White Dial / Green Strap
In stock
£96.00
Swatch | Original Gent | Sir Blue Watch | SO28N702
Swatch SO28N702
| Original Gent | Sir Blue Watch |
In stock
£64.00
Swatch Core Refresh | Original | Pinkbaya Watch GP403
Swatch GP403
Core Refresh | Original | Pinkbaya Watch
In stock
£64.00
Swatch x The Simpsons TIDINGS OF JOY (34mm) Blue Printed Dial / Blue Printed Silicone Strap SO28Z126
Swatch SO28Z126
x The Simpsons TIDINGS OF JOY (34mm) Blue Printed Dial / Blue Printed Silicone Strap
In stock
£82.00
Swatch Checkpoint Blue Big Bold Chrono SB02B401
Swatch SB02B401
Checkpoint Blue Big Bold Chrono
In stock
£133.00
Swatch Bioceramic What If... Beige (33.25mm) Blue Dial / Beige Strap SO34T700
Swatch SO34T700
Bioceramic What If... Beige (33.25mm) Blue Dial / Beige Strap
In stock
£96.00
Swatch | Original Lady | Something New Watch | LB153
Swatch LB153
| Original Lady | Something New Watch |
In stock
£48.00
Swatch CLEARLY BLACK STRIPED Unisex Watch SUOK157
Swatch SUOK157
CLEARLY BLACK STRIPED Unisex Watch
In stock
£78.00
Swatch Big Bold Irony AZUR BLUE DAZE Stainless Steel (47mm) Blue Skeleton Dial / Blue Rubber SB07S106
Swatch SB07S106
Big Bold Irony AZUR BLUE DAZE Stainless Steel (47mm) Blue Skeleton Dial / Blue Rubber
In stock
£170.00
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