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Welcome to First Class Watches IRL!
All our watches are authentic and are sourced from the official UK distribution channels. Every watch comes complete with a stamped manufacturer's guarantee, full instructions and box. Order any in stock item before 4pm Monday to Friday or 11:30am Saturday for same day despatch (UK delivery, security checks apply).
Whether it be a treat for yourself or a present for someone close, we have a watch to match your requirements. Trading as a brand authorised watch shop online for over 15 years we promise to give you nothing but the best customer service while shopping online. We also offer affordable international delivery, a 30 day returns policy and our price matching service against other authorised retailers. We stock over one hundred and fifty of the best watch brands including luxury watches from Longines, Oris, Rado, Seiko, Garmin, Tissot, Baume et Mercier, Raymond Weil and more.
James Moore & Co.
Brand Authorised Dealer

Latest Watch News

Introducing the Polar Ignite 2

You should never be too busy to take care of your mental and physical well-being. For a lot of us, however, taking care of ourselves and thinking about our health every day isn’t a habit. Unfortunately, a lot of the time health takes a backseat

The Oris TLP Limited Edition

To commemorate the newly found partnership between Oris and the Tactical Leadership Programme, or TLP, the brand has released the Oris TLP limited edition. The programme is an elite pilot training school based in Albacete, Spain and was founded in 1

Introducing Ducati Watches

Ducati are most famous for their iconic red motorcycles and their success in world-renowned rallies. The brand has Italian roots, dating back to the 1920s, which allows for  decades of experience in creating high quality products. The brand offe

Seiko Launch Auto Moai Limited Edition Watch

Today Seiko has launched its newest collaboration with anonymous artist Auto Moai. Anonymity and interpersonal connections are the main focus of the artist’s work and these concepts can be clearly seen in the Auto Moai limited edition watch. Se
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